The conservatives may have consistently trailed behind the main opposition SYRIZA party in opinion polls, but Samaras has continued to be a more suitable Premier. It is thus expected that this will ultimately sway voters to reject SYRIZA and disprove the recent polls. This fact alone has begun shrinking the gap between the two contending parties.
It is expected that this will also reign in Samaras' rhetoric throughout the election campaign.
He has already noted that SYRIZA aims to pull out Greece from the Eurozone and bankrupt the country.
Samaras is also expected to be the central figure in New Democracy’s campaign, in an effort to attract undecided voters who abstained from the 2012 elections. However, this will not be enough, so the strategy will also focus on attracting centrist voters who are concerned over political stability.