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January 19, 2015

British Tourists Already Booking 2015 Holidays in Greece

Greece is still ranked as being one of the most popular destinations for 2015 based on early bookings according to the Association of British Travel Agents (ABTA) by British holiday makers. The ABTA said in a report recently that nearly a third (36%) of British tourists have already booked their holiday in advance for the 2015 season as opposed to only 24% people who booked closer to the departure date.

More precisely, January has seen strong early bookings with some ABTA members reporting “exceptional” days of trading, which are said to be up as much as 30-50% from the same time period in 2014. As ABTA Chief Executive Mark Tanzer states: “a favorable exchange rate (against the Euro) and a cut in passenger duties, combined with consumers starting to feel more positive about their finances, should benefit the travel market in 2015 and so it is very encouraging to see a strong start to the year.”