Aside from hospitality, there are two other principles that dominate the soul of Cretans: Virtue and honour. These are also followed by other typical Greek principles such as deep ethical values, the value of friendship, and the love for the family. The Cretan soul often reaches the point of exaggeration in their valor and passion for freedom, their courage, their strength, their love for Greece and this country's culture and they are known world wide for their hospitality towards strangers. Certainly Crete's new ad campaign brings this to life.
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Directed by Theo Papadoulakis, IndigoView Productions www.indigoview.com
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