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March 5, 2013

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First European Sustainable Tourism Observatory opens in Greece


The “Monitoring Centre for Sustainable Tourism Observatories” was inaugurated on the Aegean Islands, the main archipelago of Greece. This first Sustainable Tourism Observatory in Europe under the auspices of UNWTO will monitor the environmental, social and economic impacts of tourism in the archipelago and serve as a model to expand the concept to a national level. Established by the University of the Aegean in collaboration with UNWTO and with the support of the Ministry of Tourism of Greece, the Centre will monitor and implement sustainable tourism practices in close cooperation with the tourism public and private sector in the area of the Aegean.
“Greece is endowed with a rich cultural and natural heritage; it is evident that the relationship between tourism and the environment is a central concern for our national strategy”, said the Minister of Tourism of Greece, Olga Kefalogianni. Set in the framework of Greece’s special action programme in collaboration with key environmental partners, such as the Academy of Athens, “any initiative contributing to this purpose finds the active support of the Ministry of Tourism”, she added.
UNWTO Secretary-General, Taleb Rifai stressed that “the establishment of the Aegean Observatory will provide critical information to better manage the advancement of sustainability in one of the prime destinations of the Mediterranean”; adding that “only by better understanding the interaction between tourism and its surrounding, can we improve existing sustainable tourism initiatives and ensure that tourism continues to work for the local population and the destination as a whole”.

The Observatory of the Aegean Islands joins the five existing sustainable tourism observatories established in China under the auspices of UNWTO.

About the Global Tourism Observatories:
In order to strengthen institutional capacities for information management and monitoring in support of decision and policy making, UNWTO launched the concept of the Global Observatory of Sustainable Tourism (GOST) based on the UNWTO methodology for sustainable tourism indicators. GOST intends to facilitate the establishment of a network of observatories at all levels, through the use of a systematic application of monitoring, evaluation (sustainable tourism indicators) and information management techniques, as key tools for the formulation and implementation of sustainable tourism policies, strategies, plans and management processes.

Relevant links:
Contact:
UNWTO Principal Media Officer: Marcelo Risi
mrisi@UNWTO.org
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