The Tourism Ministry recently presented Greece’s new communication campaign and according to Minister Olga Kefalogianni, it differs greatly from all others since it has not really been designed to act as just another tourism awareness campaign. According to her, the brand "Greece" has power and can withstand any crisis.
The new campaign titled “Greece, the richest country in the world,” aims at raising awareness about our country and aims on attracting more tourists to Greece.
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