Cretan products are not only popular with Greek consumers, but officials now believe that they can also gain fame in the Middle East. On the sidelines of a series of meetings held at the Chania Chamber with local business representatives, foreign entrepreneurs from the Middle East characterized the products they sampled as being excellent beyond their expectations. The same officials, who were from leading supermarket chains from Kuwait and Lebanon stated that they were confident that there will be certain agreements between their countries with Cretan exporters.
The meetings in Chania followed a similar series of meetings in the city of Herakleio within the framework of the Prefecture of Crete's targeted promotion of local products to foreign markets. Products presented to interested foreign importers included Cretan olive oil, olives, rusks, honey, cheese and many varieties of marmalades.
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